Want to know something important you probably don’t have a professional check for you nearly as often as you should? Spoiler alert: it’s the value of your home.

Because here’s the reality. Your house is likely the biggest financial asset you have. And if you’ve lived in it for a few years or more, chances are it’s been quietly building wealth for you in the background – even if you haven’t been keeping tabs on it.

You might be surprised by just how much it’s grown, even as the market has shifted over the past few months.

What Is Home Equity?

That hidden wealth in your home is called equity. It’s the difference between what your house is worth today and what you still owe on your mortgage. Your equity grows over time as home values…

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Waiting for the perfect buyer to fall in love with your house? In today’s market, that’s usually not what’s holding things up. And here’s why.

Let’s be real. Homes are taking a week longer to sell than they did a year ago. According to Realtor.com:

“Homes are also taking longer to sell. The typical home spent 60 days on the market in August, seven days longer than last year and now above pre-pandemic norms for the second consecutive month. This was the 17th straight month of year-over-year increases in time on market.”

Part of that is because there are more homes on the market. So, with more options for buyers to choose from, they aren’t getting snatched up quite as fast. But there’s another big reason: price.

The Average List Price…

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The Federal Reserve (the Fed) meets this week, and expectations are high that they’ll cut the Federal Funds Rate. But does that mean mortgage rates will drop? Let’s clear up the confusion.

The Fed Doesn’t Directly Set Mortgage Rates

Right now, all eyes are on the Fed. Most economists expect they'll cut the Federal Funds Rate at their mid-September meeting to try to head off a potential recession.

According to the CME FedWatch Tool, markets are already betting on it. There’s virtually a 100% chance of a September cut. And based on what we know now, there’s about a 92% chance it’ll be a small cut (25 basis points) and an 8% chance it will be a bigger cut (50 basis points):

So, what exactly is the Federal Funds Rate? It’s the short-term…

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Mortgage rates are finally heading in the right direction – and buyers are starting to jump back in.

According to the data, buyer demand picked up considerably once mortgage rates hit a new low for 2025. The Mortgage Bankers Association (MBA) reports that applications for home loans were up 23% compared to the first week of September last year.

If you’ve been waiting to sell, or your listing recently expired because the market was slower than you hoped it would be, now’s the time to reconsider your move. Buyer demand is the highest it’s been since July – and you don’t want to miss this window.

When Rates Drop, Buyers React

Here’s what’s happening. The 30-year mortgage rate dropped to 6.13% earlier this week. And that’s the lowest it…

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336 21st Ave S, Brookings, SD

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$ CLICK FOR CURRENT PRICE 4 BEDROOMS 2 BATHROOMS 0.17 acres Lot

336 21st Ave S is ready to welcome you! In the centrally-located Hillcrest neighborhood, this ranch home offers over 2,200 finished sq. ft. with 4 bedrooms (3 on the main level) and 2 baths. The Living Room offers tons of natural light and transitions into the generous dining room and kitchen. Downstairs, in this recently updated area, you'll find even more room to relax and entertain. The backyard is a great space to retreat that includes a paver patio, walkway, and a large storage shed. Come see…

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361 Togstad St, Astoria, SD

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$ CLICK FOR CURRENT PRICE 3 BEDROOMS 2 BATHROOMS 0.32 acres Lot

Looking for that small-town feel with a home that checks the boxes? With four easy exits leading into town, its hard not to find this Astoria SD home waiting for you! This two-story home sits on a 100'x140' lot and offers 3 bedrooms, 2 bathrooms, Main Level Laundry and 1,352 square feet of comfort. Looking for a small project to earn equity while you live here, then this might be for you. Be sure to check the Upper Level play area. But let's be real—the 30'x40'…

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You’ve been waiting for what feels like forever for mortgage rates to finally budge. And last week, they did – in a big way.

On Friday, September 5th, the average 30-year fixed mortgage rate fell to the lowest level since October 2024. It was the biggest one-day decline in over a year.

What Sparked the Drop?

According to Mortgage News Daily, this was a reaction to the August jobs report, which came out weaker-than-expected for a second month in a row. That sent signals across the financial markets, and then mortgage rates came down as a result.

Basically, we're seeing signs the economy may be slowing down, and as certainty grows in the direction the economy is going, the markets are reacting to what is likely ahead. That historically…

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711 6th Ave, Brookings, SD

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$ CLICK FOR CURRENT PRICE 3 BEDROOMS 2 BATHROOMS 0.19 acres Lot

Looking for your first home or a smart investment? This one checks the boxes! Just blocks from SDSU, you'll be close to classes, Jackrabbit games, and all the action. Inside you'll find 3 bedrooms, 2 bathrooms, and over 1,000 finished square feet with a splash of fresh paint inside and out. Outside, the 3-stall detached garage and alley access make parking and storage a breeze (and yes, room for the toys, too). Whether you're settling in or renting it out, this home is move-in ready and waiting for its…

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If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. That frenzied seller’s market is behind us. And here are the numbers to prove it. 

From Frenzy to “Normal”

Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality.

But that isn’t necessarily bad news, even if it feels like it. Here’s why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows that’s exactly what’s happening right now.

The graph below uses data from Zillow to show how this trend has shifted over time. Here’s what it tells us:

  • 2018–2019: 50–55% of homes sold…

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Even with more homes on the market right now, some buyers are still having a tough time finding the right one at the right price. Maybe the layout feels off. Maybe it still needs some updating. Or maybe it’s just more of the same.

That’s why more buyers are turning to new construction – and finding some of the best deals available today.

Why? Today, many builders have more homes that are finished and sitting on the market than normal. And that means they’re motivated to sell. They’re running a business, and they don’t want to sit on their inventory. They want to sell it before they build more homes. And that can definitely work in your favor.

As Lance Lambert, Co-Founder of ResiClub, puts it:

“In housing markets where unsold completed…

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